After leaving the Marine Corps, Dr. C pursued a PhD in Astronomy in the South, where his passion for cooking took root. Hosting large gatherings for friends and neighbors, he became known for experimenting with seasoning blends that elevated his BBQ to new heights. This signature blend started as a rub for BBQ pork butts but quickly proved its versatility on steak, chicken, fish, roasted veggies, and more. After years of perfecting the recipe, friends and family couldn’t get enough—and neither will you. Sprinkle it on, and taste the magic in every bite. Proudly veteran-owned, family-run. and made the USA.